Urvashi Joneja started her career studying fashion design at the National Institute of Fashion Technology (NIFT) in New Delhi, India and was awarded Best Practical Graduate Collection in 2005. She spent a year working with designer Rajesh Pratap Singh in India before moving to New York to study at Parson’s School of Design. Urvashi spent about four years working in design, merchandising and brand management with the brands Diesel, Timberland, Amy Butler, Ralph Lauren, and Versace in both New York and India, before launching her eponymous label “URVASHI JONEJA” in 2012.